A few recent posts at Marketing Watchdog attempt to contain and focus the wide-ranging definitions for “brand” and “branding.” Wide-use spawns diffuse definitions talks about how the ubiquity and malleability of “brand” and “branding” are diluting their meaning. Coming to terms: “Brand” attempts to add dimension and precision to a term-of-art that now seems to be applied to just about everything by everyone everywhere. And, Coming to terms: “Branding” offers some … [more]
There’s probably a moral to the story that follows, probably something about the unexpected magic of creative sparks and how hard you have to fan to ignite them. Two months ago, I entered the cartoon caption contest that’s in each issue of the New Yorker magazine. I had been flipping to the weekly contest, probably since it started, but never before entered. I’d read through others’ entries and, if I … [more]
