A few recent posts at Marketing Watchdog attempt to contain and focus the wide-ranging definitions for “brand” and “branding.”
Wide-use spawns diffuse definitions talks about how the ubiquity and malleability of “brand” and “branding” are diluting their meaning.
Coming to terms: “Brand” attempts to add dimension and precision to a term-of-art that now seems to be applied to just about everything by everyone everywhere.
And, Coming to terms: “Branding” offers some depth to the definition, digging into how and why a brand is more than just a logo.
I don’t know. For the DIY web content developer, this approach could be one level of abstraction too many. Or, you might find that abstraction just what you needed for all the hysteria around brands and branding to start making sense.
It’d be great to hear from anyone–here or over at Marketing Watchdog–who found these posts helpful.
