A few recent posts at Marketing Watchdog attempt to contain and focus the wide-ranging definitions for “brand” and “branding.” Wide-use spawns diffuse definitions talks about how the ubiquity and malleability of “brand” and “branding” are diluting their meaning. Coming to terms: “Brand” attempts to add dimension and precision to a term-of-art that now seems to be applied to just about everything by everyone everywhere. And, Coming to terms: “Branding” offers some … [more]
Updates
News about BrandWrite and the industry.
Jan 202011
It’s great to think there might be eyeballs here in these, the early days of BrandWrite.com. It’s also unsettling, knowing how incomplete the site is. What kind of first impression might a partial impression make? So, to those exploring this rough-hewn site, an entreaty: Whatever your first impression, please make a point of returning to the site as it achieves some heft. Things should develop quickly, in fact, as I … [more]
Dec 202010
BrandWrite.com’s revamp has wrapped up, more or less, and the site is ready to welcome visitors. The three biggest tasks, now-completed: The overriding challenge of content development (determining functionality, taxonomy, information architecture, search engine optimization, site layout, etc.); working out the bugs on a portfolio featuring a dozen previous projects, and; a fourteen-page overview of offline and online capabilities that, despite its title (“The Pitch”), is more client education than hard … [more]
Nov 112010
BrandWrite’s revamped site reflects a more recent emphasis on online copywriting, content development and search engine optimization. This is BrandWrite.com’s first refresh—not exactly a bragging point, I know—since claiming the URL a decade ago. While the new site doesn’t officially launch until next year, I plan to leave it live. If you do visit before January 1, expect to see layout tweaks, wordsmithing and other revisions. Features may emerge, drop from sight and maybe even re-emerge. I may use occasional posts to … [more]
