A few recent posts at Marketing Watchdog attempt to contain and focus the wide-ranging definitions for “brand” and “branding.” Wide-use spawns diffuse definitions talks about how the ubiquity and malleability of “brand” and “branding” are diluting their meaning. Coming to terms: “Brand” attempts to add dimension and precision to a term-of-art that now seems to be applied to just about everything by everyone everywhere. And, Coming to terms: “Branding” offers some … [more]
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