Search engine tactics—without trickery
There are several tactics for boosting page ranking in search results. There is the selection and application of keywords, of course, as well as the strategic use of links, landing pages, domain names, headlines, page titles and other SEO tricks.
With each, there are pitfalls.
Just as important as knowing how to use these tactics, an experienced online copywriter can deploy them without resorting to trickery.
Yes, you want to do everything to show your content is relevant. Still, the emphasis must be on stressing a page’s relevance, not fabricating—or even exaggerating—it. (Long-discredited tactics include putting competitors’ names in the meta data or repeating keywords in background-colored text visible to search spiders but not readers.)
Trying to game the system to raise your page rankings will put you on the wrong side of both the search engine spiders and your human audience. Search engine programmers write algorithms that can spot dirty tricks. When they do, your rankings can actually drop. On the human side, there’s no point in luring someone to your site and then failing to deliver.
Contact BrandWrite to learn more about how you can benefit from each of these tactics without resorting to trickery. And, while you must avoid the clumsy use of search engine tricks, other SEO/SEM considerations include keywords and search engine optimization versus marketing.
